We asked the smartest people we know, from business leaders to product specialists, social influencers to social media managers, how they think social marketing will evolve in 2017. We were blown away by the level of insight we received, from new ways to measure ROI to channel-specific tactics. Here are a few highlights from the…
Here’s the answer to Facebook’s content controversies
Over the past six months, Facebook has been mired in one journalism scandal after another. One day, they’re doing too much editorially. The next, too little. For all the thinkpieces mulling the question, “Is Facebook a media company or a technology company?” I’ve seen none that solve Facebook’s problem. Here’s an idea: Why not transform…
7 things we learned from broadcasting full episodes of our PBS show on Facebook
The content you’re seeing on Facebook has changed a lot in a year. Back in October of 2015, we were seeing a ton of video content in our News Feed, and noticing the impact and reach of short, front-loaded, text-heavy video. In December, while we were developing our new debate show Point Taken, Facebook introduced…
Protected: Point Taken: Civil debate through social media
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My predictions for Twitter in 2016, and how we might prepare
As I write this, Twitter stock is falling. Fast. The company, which turns 10 years old in March of this year, has been facing increasing pressures as its new CEO tries to change the platform enough to entice new users. It has a tough road ahead: despite plenty of changes in 2015, Twitter’s monthly active…
My weekly “Social Media Platform Changes” list
Every Friday I publish a list of the latest changes on social media platforms on The List App, a great new social network from B.J. Novak. I worked with PBS to publish “I’ll Have What Phil’s Having” lists to The List App this fall, and quickly saw the app’s potential for travel, comedy, storytelling and journalism….
I’ll Have What Phil’s Having
I was lucky enough to dig into a new WGBH production this fall, leading the content creation and social media strategy for PBS’ “I’ll Have What Phil’s Having.” With over 200 assets produced exclusively for social media distribution, social media expanded the reach of the new PBS show and introduced new audiences to the program. Videos, GIFs, graphics and…
Current highlights America After Charleston social strategy
Reporter Jill Goldsmith detailed the integrated social-digital-broadcast experience of America After Charleston in Current, emphasizing the three-pronged strategy (treating the audience experience before, during and after broadcast as three separate engagement opportunities) applied to the show. It is fantastic to see how America After Charleston has been perceived: not only as an important conversation on television, but…
A true national discussion: social media’s role in America After Charleston
On September 20, PBS broadcast “America After Charleston,” a town-hall special that explored the many issues propelled into public discourse after a white gunman shot and killed nine African-American parishioners in Charleston’s Emanuel African Methodist Episcopal Church in June 2015. America After Charleston used social media as a core element of the show’s editorial direction,…
I need an intern!
If you’re a current student (undergrad or graduate level) with a keen interest in social-first storytelling, apply for a fall internship with me at WGBH. I’m looking for someone passionate about using social media to tell stories that are authentic and editorially sound. My ideal candidate knows the difference between a Snapchat Story and a snap,…
Social platform updates (and trends to keep an eye on)
I write a weekly roundup of what’s changed in social media for WGBH’s national producers, and have decided to begin sharing the wider lessons here on my blog. Hopefully this will become a valuable resource for social media managers and executives who do not have the time or bandwidth to keep up with the daily…
Frederick Wiseman’s AMA
Last week I sat down with documentary filmmaker Frederick Wiseman to facilitate a Reddit AMA, a forum that stands for “Ask Me Anything” and provides a platform for anyone (from niche personalities to the most famous celebrities) to answer questions posed from a community of over 9 million subscribers. Over the course of two hours, Wiseman…
Tory Starr 